Content Services

B2B content marketing: Content that builds your brand and your pipeline

Content isn’t just about collecting clicks and gathering leads, although we know a few people who feel that way. True content builds trust, clarifies value, and shows customers why you're the only choice. We craft high-trust content strategies for B2B leaders in SaaS, Manufacturing, and Consulting.

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5 signs it’s time to work with B2B content marketing

You’ve invested time and money into producing heaps of content with no clear results to show for it. Maybe the content didn’t align with your brand or what your audience needed. Sounds like you need a proper content strategy.

You’re struggling with low traffic and poor conversion. A few things could be to blame: outdated information, a bumpy user journey, or content that was never localized. We can help you troubleshoot the problem and build the solution.

Even if you hire a content unicorn that can strategize, ideate, write, film, edit, and design, that person can’t keep up with the ongoing demand of your business. Our team fills in the gaps with a fresh perspective and special expertise, often at a lower cost than building a full-time team yourself.

Your new audience might be largely different from the last, their cultural references won’t be the same, and local competitors might have the upperhand. To truly connect, content strategies should be localized, not just translated.

You (like so many other B2B companies) have never created content beyond your home page and a social media profile or two. There’s much more to B2B content marketing, and we have a good idea of who can help you with it! Reach out to our team whenever you’re ready.

Every business needs a content strategy

If you don’t know where you’re headed, you’ll just end up getting lost. (And nobody wants that.) That’s why we believe in building a strategy together, mapping out the route to better brand exposure, more leads, a more modern website, or whatever is most relevant for you.

Content strategy

How we work: Strategy first, then execution

B2B content strategies look different from client-to-client. Yours might end up including:

Brand messaging & buyer personas: Understanding who you communicate to, why they should listen, and how to do it is the foundation for solid content. We’ll work with your existing brand guidelines, or help you develop them from scratch through a series of workshops, interviews, and feedback rounds.
Business goal & KPI alignment: We establish clear commercial objectives for your content and a framework to measure its success, ensuring every piece drives actual business value.
SEO & AIO plan: Based on a thorough audit and keyword analysis, we’ll deliver a clear plan for rising to the top of traditional and AI-powered search results.

Content strategy

Your potential strategy

Once this strategic foundation is in place, we select the right tactics to bring the plan to life. Yours could include:

Full-funnel marketing campaigns: Think of it like the art of reading a room. We help you serve up content on the right platform at the right time. We help you turn strangers into leads, leads into customers, and customers into loyal advocates.
A website update or overhaul: Whether you need a thorough update of your current site or a migration to a new CMS, our team is prepared to help with everything from page templates to content production – all optimized for the best user journey possible. Read more about our B2B website design services.
High-value content creation: We write, design, and produce the assets you need to tell a story that’s not just seen and clicked, but felt and remembered.

We help you create many types of content

Short-form

Organic and paid social media posts, search copy, motion graphics, and email nurture flows.

Long-form

SEO/AIO-optimized articles, customer success stories, in-depth guides, downloadable reports, and whitepapers.

Interactive

Calculators and tools, quizzes, and infographics.

Video

Customer case stories, how-to tutorials, product demos, webinars, and podcasts.

Product-side

Onboarding flows, microcopy, UX writing patterns, and Help Center articles.

Things we haven’t dreamed up yet

Let’s talk!

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The mindset about full-funnel campaigns was the biggest change for us when we started to work with Helion and was exactly what we needed. The holistic view on everything ensures that we know how each step in the funnel feeds into the next and makes sense across a campaign.

Tina Bendix

Senior Marketing Manager

How we’re different (and why it matters)

We specialize in B2B content, but we’re still making content for people. Your audience is always at the center of what we create.
We're partners, not a factory. We’re not an agency that churns out hundreds of assets without asking questions. We like to ask “Why?”. A lot.
We use the best tools available, including AI, but our authenticity comes from the human insight, brand understanding, and creative judgment we bring to the process.

Content is part of the bigger picture

We understand that content is just one piece of the puzzle when it comes to effective B2B marketing. That's why we offer other services that complement our content offerings.

Ready to build content that does more?

Let's talk about how a real content strategy can help you build trust, clarify your value, and grow your business.

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