Get a complete B2B inbound strategy for more leads and long-term wins
marketing & sales
How an inbound strategy benefits your business
Drive more revenue
Build an engine for better leads
Get a blueprint for new markets
Bring marketing and sales together
Clear marketing & sales ROI
Our inbound strategy process
To put it simply, where do you stand? What are your current objectives and KPIs? Is your goal brand awareness or lead-gen? Do you have the necessary tech stack? To kick things off, we always start by defining your status quo. Here, we also agree on the scope of our collaboration and what we need to build.
Who wants to buy your product or service? We conduct thorough research and development to identify your ICP and buyer personas. Using the demographic information, we segment your customers and then define their behavior and pain points through psychographic characteristics.
What should your content do and for whom? With the target audience in place, we start building your content strategy to serve as a base to generate and nurture leads. We optimize your website for SEO and conversion, conduct a content audit, analyze competitors, and develop a roadmap for content distribution. If needed, you can fill in any content gaps with our content services.
How should you use advertising? How much should you spend on what? Which customer pain point should you target? During this step, we determine paid targeting opportunities and develop a performance-driven acquisition strategy that uses paid and organic channels to drive conversions and achieve your goals. This is where our team of performance marketing specialists gets involved.
When should you pass on a warm lead and how? How to move your leads through the different stages of the buying process? We design your marketing-sales funnel including lead qualification and nurturing. You can use HubSpot for this; as a certified HubSpot Platinum Partner, we can help you set up any workflow necessary.
How should your sales team work the leads? And what happens when they create a deal in your system? We work with the sales team to develop an inbound sales process that converts leads into customers. We set up forecasting and revenue reporting dashboards for complete visibility for sales teams and management.
We translate your business objectives and KPIs to reporting needs and design a dashboard setup. We agree to a regular reporting cadence including lead gen, sales, campaign performance, and more.
The final step in our inbound strategy process is making an action plan. Together with you, we develop a 90-day action plan with prioritized tasks to achieve your most pressing goals. We also make recommendations for any additional tech you could benefit from.
How long does it take?
It takes around 12 weeks to develop an inbound strategy.
It takes 6 to 12 months to start seeing ROI.
Building a successful inbound strategy is a collaborative process.
We will challenge your organization to revisit your business and perceived challenges.
Meet our inbound strategists
Let’s build you a tailored B2B inbound strategy
Ready for a change? Contact us today to schedule a consultation: