Insights and News

The Helion B2B Academy

Insights for commercial teams looking to get started with lead generation, marketing automation, sales alignment, and much more. You’ll find guides, templates and case studies straight from our strategists and specialists.

HubSpot

10 must-have automation workflows for B2B SaaS

29 Sep, 2023

7 min

HubSpot

Content

6 content focus areas: Where to start your B2B content strategy?

25 Aug, 2023

8 min

Content

5 tips for creating an effective landing page (incl. template)

6 Jul, 2023

5 min

Content

Case

How ICEpower boosted their sales efforts in a niche market

Read case here

Content

Guide: How to create a full-funnel B2B content strategy

6 Jul, 2023

8 min

Content

Inbound

The ultimate guide to inbound for B2B companies

6 Jul, 2023

10 min

Inbound

The difference between inbound marketing and content marketing

6 Jul, 2023

7 min

Inbound

7 reasons to choose HubSpot for your marketing automation

Discover the power of HubSpot for marketing automation. Streamline processes, boost conversions, align sales and marketing, and nurture leads effectively.

6 Jul, 2023

8 min

HubSpot