Insights and News

The Helion B2B Academy

Insights for commercial teams looking to get started with lead generation, marketing automation, sales alignment, and much more. You’ll find guides, templates and case studies straight from our strategists and specialists.

HubSpot

How to build a successful B2B lead scoring model for SaaS (incl. templates)

20 Nov, 2023

6 min

HubSpot

How to utilize SalesHub like a HubSpot sales executive

14 Nov, 2023

5 min

HubSpot

INBOUND 2023 Recap: The hottest HubSpot updates within AI and beyond

30 Oct, 2023

6 min

HubSpot

Case

How ICEpower boosted their sales efforts in a niche market

Read case here

Content

6 content focus areas: Where to start your B2B content strategy?

25 Aug, 2023

8 min

Content

5 tips for creating an effective landing page (incl. template)

6 Jul, 2023

5 min

Content

B2B SEO: How to generate hot B2B leads with a low search volume

6 Jul, 2023

9 min

Guide: How to create a full-funnel B2B content strategy

Learn how to create a comprehensive B2B content strategy that engages your audience and drives conversions at every stage of the buyer's journey.

6 Jul, 2023

8 min

Content

Inbound

The ultimate guide to inbound for B2B companies

6 Jul, 2023

10 min

Inbound

The difference between inbound marketing and content marketing

6 Jul, 2023

7 min

Inbound

HubSpot

7 reasons to choose HubSpot for your marketing automation

6 Jul, 2023

8 min

HubSpot

Inbound

What is inbound sales?

6 Jul, 2023

6 min

Inbound

Content

Gated vs. non-gated content: When to use which?

6 Jul, 2023

6 min

Content

Case

EasyTranslate tripled the number of leads with product-led growth

5 Jul, 2023

5 min

Case

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