Insights and News

The Helion B2B Academy

Insights for commercial teams looking to get started with lead generation, marketing automation, sales alignment, and much more. You’ll find guides, templates and case studies straight from our strategists and specialists.
Ice Power - case picture

Case

How ICEpower boosted their sales efforts in a niche market

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Fuse branding and performance marketing to win more in B2B

Branding and performance marketing are usually perceived as two distinct tactics. But it’s not only possible to fuse the two - it’s vital if you want to achieve success in B2B long-term.

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3 min

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Performance

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