Insights and News

The Helion B2B Academy

Insights for commercial teams looking to get started with lead generation, marketing automation, sales alignment, and much more. You’ll find guides, templates and case studies straight from our strategists and specialists.

Content

UX writing: Untapped potential for business growth

23 Jan, 2026

6 min

Content

Performance

Improve your keyword research and STR analysis in B2B industries

9 Dec, 2025

7 min

Performance

Stop Wasting Ad Spend: How Data Turns Paid Media Into Pipeline

9 Dec, 2025

4 min

Performance

Case

How ICEpower boosted their sales efforts in a niche market

Read case here

HubSpot

5 strategic ways to crush your competition with a B2B lead machine

7 Oct, 2025

5 min

HubSpot

Performance

How to make your Google Ads account ready for AI changes

25 Jun, 2025

6 min

Performance

Fuse branding and performance marketing to win more in B2B

19 Dec, 2023

3 min

Performance

How to build a successful B2B lead scoring model for SaaS (incl. templates)

In this article, we’ll guide you through the basics of lead scoring and help you get started, including setting it up in HubSpot.

20 Nov, 2023

6 min

HubSpot

How to utilize SalesHub like a HubSpot sales executive

14 Nov, 2023

5 min

HubSpot

INBOUND 2023 Recap: The hottest HubSpot updates within AI and beyond

30 Oct, 2023

6 min

HubSpot

Content

How to use ChatGPT in B2B content writing

3 Oct, 2023

6 min

Content

HubSpot

10 must-have automation workflows for B2B SaaS

29 Sep, 2023

7 min

HubSpot

Content

6 content focus areas: Where to start your B2B content strategy?

25 Aug, 2023

8 min

Content

5 tips for creating an effective landing page (incl. template)

6 Jul, 2023

5 min

Content

Inbound

The ultimate guide to inbound for B2B companies

6 Jul, 2023

10 min

Inbound

The difference between inbound marketing and content marketing

6 Jul, 2023

7 min

Inbound

HubSpot

7 reasons to choose HubSpot for your marketing automation

6 Jul, 2023

8 min

HubSpot

Inbound

What is inbound sales?

6 Jul, 2023

6 min

Inbound

Content

Gated vs. non-gated content: When to use which?

6 Jul, 2023

6 min

Content

HubSpot

INBOUND 2022 recap: The latest trends and updates in HubSpot

14 Sep, 2022

4 min

HubSpot

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