Insights and News

The Helion B2B Academy

Insights for commercial teams looking to get started with lead generation, marketing automation, sales alignment, and much more. You’ll find guides, templates and case studies straight from our strategists and specialists.

Performance

Fuse branding and performance marketing to win more in B2B

19 Dec, 2023

3 min

Performance

HubSpot

How to build a successful B2B lead scoring model for SaaS (incl. templates)

20 Nov, 2023

6 min

HubSpot

How to utilize SalesHub like a HubSpot sales executive

14 Nov, 2023

5 min

HubSpot

Case

How ICEpower boosted their sales efforts in a niche market

Read case here

Content

How to use ChatGPT in B2B content writing

3 Oct, 2023

6 min

Content

HubSpot

10 must-have automation workflows for B2B SaaS

29 Sep, 2023

7 min

HubSpot

Content

6 content focus areas: Where to start your B2B content strategy?

25 Aug, 2023

8 min

Content

5 tips for creating an effective landing page (incl. template)

Discover 5 quick tips for building successful landing pages and get a free template for inspiration. Engage your target audience and convert more leads.

6 Jul, 2023

5 min

Content