AEO & GEO

Be the answer when your
buyers ask AI

Buyers used to search and click. Now they ask an AI assistant. If your business is not part of the source that answers are built on, you are not in the running.  Make sure AI engines can find your business, understand it, and recommend it across the tools your buyers actually use, like ChatGPT, Gemini, Google AI Overviews, and Perplexity.

Book an AEO audit
Mathias and Lara talking

AI search changes who gets recommended, and who gets left out

Search is moving from a list of links to a single AI-generated answer. When a buyer asks which solution fits their problem, the assistant names a few trusted sources and often points to one. Buyers arrive later, already shortlisted, so if you are not in the answer, you never enter the conversation.

AI builds its answer from the whole web: trade press, reviews, forums, and independent authorities. Being recommended means being strong across the sources AI trusts, not just your own pages. Knowing where you stand today is the first step.

Answer engine optimization

Our process

No one can guarantee an AI engine will cite you, and anyone who promises that is overselling. What we can do is make your business the clearest, most credible, and most machine-readable source on the questions that matter, then track where you land and keep improving as the engines change.

We test the real questions your buyers ask across the AI engines they use, then map where you are cited, where you are absent, and who owns the answer when you are not there. You get a clear picture of where you stand today.

We prioritise the questions and topics where being recommended would matter most to your pipeline, and study who wins them now so we know what good looks like.
We restructure your pages so AI can lift a clean, correct, credited answer: direct answers first, headings written as the questions buyers actually ask, and key facts in tables and structured data the engines can read. On HubSpot, we build this straight into your site.
We monitor where you show up in AI results over time and keep refining. AI answers change constantly, so this is ongoing work.

Why it's important

How answer engine optimization benefits your business

  • Enter the shortlist earlier. Get cited when buyers ask AI which solution to choose, before a sales conversation starts.

  • Own your category's questions. Become a source AI trusts on the topics your buyers research first.

  • Make existing content work harder. Structure the pages you already have so AI can read and quote them.

  • Convert the visit, not just earn it. A page that gets cited still has to turn the visitor into a lead. We build for both.

  • See exactly where you stand. Know where you are cited, where you are absent, and who is winning the answer instead.

Frequently asked questions about answer engine optimization

AEO is the practice of structuring your content so AI engines can find, understand, and recommend your business when buyers ask questions in tools like ChatGPT, Gemini, Perplexity, or Google AI Overviews. It builds on traditional SEO but is designed for how AI reads and surfaces content.

SEO aims to rank your pages in a list of links. AEO aims to get your content cited as the answer itself. Both matter, and they reinforce each other: a well-structured, credible page performs better in both traditional and AI-powered search.

ChatGPT, Gemini, Google AI Overviews, Perplexity, and other AI assistants your buyers use. The approach is similar across engines: clear structure, direct answers, and credibility signals that AI systems trust.

No, and anyone who says they can is overselling. What we can do is make your business the clearest and most machine-readable source on the questions that matter, then track where you appear and keep improving.

An initial AEO audit and visibility plan typically takes 3 to 5 weeks. From there, content and structure work runs at a pace that suits your team, and tracking carries on as the engines evolve. The right scope becomes clear once we see where you stand today.

Book AEO audit

Find out if AI recommends you

Start with an audit. We will show you where you appear in AI answers today, where you are missing, and what it would take to win the questions that matter to your business. 

The audit is free and comes with no strings attached.