Generative Engine Optimization
Be the answer when your
buyers ask AI
Buyers used to search and click. Now they ask an AI assistant. If your business is not part of the source that answers are built on, you are not in the running. Make sure AI engines can find your business, understand it, and recommend it across the tools your buyers actually use, like ChatGPT, Gemini, Google AI Overviews, and Perplexity.
AI search changes who gets recommended, and who gets left out
Search is moving from a list of links to a single AI-generated answer. When a buyer asks which solution fits their problem, the assistant names a few trusted sources and often points to one. Buyers arrive later, already shortlisted, so if you are not in the answer, you never enter the conversation.
AI builds its answer from the whole web: trade press, reviews, forums, and independent authorities. Being recommended means being strong across the sources AI trusts, not just your own pages. Knowing where you stand today is the first step.
Generative engine optimization
Our process
We test the real questions your buyers ask across the AI engines they use, then map where you are cited, where you are absent, and who owns the answer when you are not there. You get a clear picture of where you stand today.
What does GEO cost?
At Helion, there are two paths to take when it comes to GEO: a one-time project or an ongoing retainer.
The one-time project is a technical audit including demand, keyword and prompt analysis. A full audit costs 8,000 DKK.
If you want help moving forward from there, you can choose from four retainer levels, all priced per month. All retainers start with a site audit, and if you choose a retainer, we will waive the 8,000 DKK from the initial audit.
Ultra-Lite
from 3,000 DKK/mth
- 10 AI questions
- 3 competitors monitored
- All results in a monthly scorecard
Light
from 10,000 DKK/mth
- 20 AI-questions
- 5 competitors monitored
- Full monthly report and an 30, 60 and 90 days action plan
Verified
from 16,000 DKK/mth
- 25 AI questions
- 8 competitors monitored
- Technical errors fixed by us
Full Service
from 45,000 DKK/mth
- 30+ AI questions
- All competitors monitored
- Content optimized for AI search, written by us
Why it's important
How generative engine optimization benefits your business
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Enter the shortlist earlier. Get cited when buyers ask AI which solution to choose, before a sales conversation starts.
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Own your category's questions. Become a source AI trusts on the topics your buyers research first.
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Make existing content work harder. Structure the pages you already have so AI can read and quote them.
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Convert the visit, not just earn it. A page that gets cited still has to turn the visitor into a lead. We build for both.
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See exactly where you stand. Know where you are cited, where you are absent, and who is winning the answer instead.
AI services
We can also help you with
01
AI Strategy
02
AI in HubSpot
Frequently asked questions about generative engine optimization
GEO is the practice of structuring your content so AI engines can find, understand, and recommend your business when buyers ask questions in tools like ChatGPT, Gemini, Perplexity, or Google AI Overviews. It builds on traditional SEO but is designed for how AI reads and surfaces content.
SEO aims to rank your pages in a list of links. GEO aims to get your content cited as the answer itself. Both matter, and they reinforce each other: a well-structured, credible page performs better in both traditional and AI-powered search.
ChatGPT, Gemini, Google AI Overviews, Perplexity, and other AI assistants your buyers use. The approach is similar across engines: clear structure, direct answers, and credibility signals that AI systems trust.
No, and anyone who says they can is overselling. What we can do is make your business the clearest and most machine-readable source on the questions that matter, then track where you appear and keep improving.
An initial GEO audit and visibility plan typically takes 3 to 5 weeks. From there, content and structure work runs at a pace that suits your team, and tracking carries on as the engines evolve. The right scope becomes clear once we see where you stand today.