Demand capture

B2B Paid Search and PPC Built to Capture Active Demand

We run Google and Microsoft ad campaigns built for complex B2B sales cycles, from first search to closed deal.

When a buyer is actively searching for your solution, you either show up or you do not. There is no middle ground on the search results page.

Most B2B PPC campaigns fail because they are optimized for the easy win: form fills and clicks, rather than actual pipeline.

Here is what that looks like in practice:

High spend, low-quality leads flooding the CRM
Campaigns running on autopilot with no feed from real sales data
Keywords targeting too broad or too narrow
Budget wasted on clicks that never convert
No clear picture of which searches drive revenue

Demand capture

How can we help?

Search Ads

Google and Microsoft Ads built to capture high-intent buyers at the moment they are searching for your solution. We focus your budget on the searches that actually drive pipeline.

YouTube Ads

Video campaigns designed to stay top of mind during long B2B decision-making processes. Built for awareness, education, and retargeting across the full funnel.

Display Ads

Laser-focused retargeting and intent-driven placements that keep your brand visible across the web during the consideration stage.

Performance Max and AI Max

The real challenge with Google AI campaigns is training them, not just activating them. We connect PMax directly to your CRM so the algorithm learns to optimize for high-value MQLs and SQLs, not generic form fills.

Audience Design

We combine your first-party data with third-party intent signals to build precise audience segments. The result: your budget goes to the people most likely to become customers.

Landing page optimization

A click is only as valuable as the page it lands on. We optimize landing pages for speed, clarity, and conversion rate so you get the most from every paid visit.

“

Helion has played a pivotal role in revolutionizing our PPC strategies. The +286% boost in monthly conversions, achieved without additional costs, highlights their exceptional skills. We're enthusiastic about the future possibilities this partnership holds!

Dennis Hauge

Growth Marketing Manager

PPC built around your sales cycle and your data

Most PPC campaigns optimise for the easy win: clicks and form fills. Your CRM fills up with leads that go nowhere.

We work with SaaS, Manufacturing, and Professional Services companies, from first-time PPC to fixing campaigns that have burned through budget without results.

AEO built around AI search and buyer intent

As B2B buyers switch to tools like ChatGPT and Google AI Overviews, traditional search isn't enough to capture demand. Answer Engine Optimization (AEO) positions your brand as the definitive answer when prospects research solutions - ensuring you capture this new wave of high-intent AI traffic.

Explore our AEO services

Frequently asked questions about B2B paid search

Demand capture means reaching buyers who are already actively searching for a solution like yours. Paid search puts your brand at the top of the results page at the exact moment someone is ready to buy

Most campaigns show meaningful data within the first few weeks. As the algorithm learns and campaigns are optimized, performance continues to improve over the first 60 to 90 days.

Yes. We start with an audit of previous campaigns to find wasted spend, structural issues, and missed opportunities. Then we rebuild with a framework focused on lead quality and pipeline fit, not raw volume.

Primarily Google Ads and Microsoft Advertising. Google is the strongest starting point for most B2B companies. Microsoft Advertising often delivers strong ROI in specific B2B segments, particularly enterprise and manufacturing.

We operate strictly on a retainer basis driven by outcome - no hourly fee. You can always rely on a fixed price with no nasty surprises. Our starting price is 7.500 DKK. The final price is based on estimates, but our clients typically land between 10-20.000 DKK.

Ready to capture your high-intent B2B buyers?

Book a quick call, and we’ll discuss your current setup, your growth targets, and see if Helion is the right fit to scale your search pipeline.

Talk to a specialist