HUBSPOT marketing integration

Dynamics CRM integration with HubSpot Marketing

We connect HubSpot Marketing directly to your Dynamics CRM, so marketing can build, automate, and measure campaigns independently. Sales continues work as usual, and data flows automatically in both directions.

Talk to a specialist

When marketing faces an uphill battle

Dynamics CRM does what sales needs. But marketing is way too often slowed down by manual processes and unclear attribution.

  • Small changes to emails and forms require a consultant

  • Segments and lists take hours to build

  • You cannot see which campaigns generate pipeline

  • Sales does not know what a lead has done before calling

  • A new CRM is not realistic right now

“

  • Our CRM (Microsoft Dynamics) certainly doesn't make the job easy, but the integration to HubSpot Marketing has been handled exceptionally well, with full respect for the custom elements and complexity of our CRM. The team consistently delivers high-quality work and demonstrates a strong understanding of both the technical and operational complexities involved.

    Charlotte Barslund

    Automation Manager

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The benefits

What you gain by connecting HubSpot Marketing to Dynamics CRM

01

Marketing automation

Build emails, landing pages, and automated workflows in HubSpot without waiting for IT.

02

Two-way data synchronization

Contacts, companies, and activities sync automatically between HubSpot Marketing and Dynamics CRM.

03

Marketing attribution

See which marketing campaigns actually generate pipeline.

04

Better lead handoff

Your sales team knows more before calling. Marketing activities are visible on the contact record, so sales can pick up the conversation from there.

05

Your sales process stays the same

Sales continues working in Dynamics CRM as usual. Minimal change management and no disruption to your pipeline.

Pricing

Standard or custom integration: two ways to get started

Your data and processes determine which approach fits. The synchronization itself is quick to set up. What takes time is handling the exceptions: when should a lead move from marketing to sales? Which specific data needs to be included that is not supported out of the box? And what happens to records that do not fit the template?

Standard integration

DKK 15,000

A good fit when both systems use a standard data model and your processes can accommodate the integration without major changes.
Setup
HubSpot's native integration
Lead handoff
Fixed rules
Third-party systems
Not included
Timeline
1–3 weeks
Book a meeting

Custom integration

From DKK 75,000

A good fit when you have custom data structures, multiple systems, or need to change processes in HubSpot.
Setup
Native integration + customized data model
Lead handoff
Tailored process
Third-party systems
Included
Timeline
3–6 weeks
Book a meeting

Full migration to HubSpot CRM

By agreement

A good fit when you want to bring marketing and sales together in one system.
Setup
Dynamics CRM is phased out
Lead handoff
One system, one process
Third-party systems
As needed
Timeline
Scoped
Book a meeting

Prices cover our work. HubSpot licenses are charged separately.

Our process

How we integrate Dynamics CRM with HubSpot Marketing

You can leave it to us. We build an integration that fits how you work, map your data, connect the systems, and train your team in HubSpot Marketing. You do not need technical expertise. You just need to know your own business.

We map out your Dynamics CRM setup and your lead-to-revenue process. You receive a fixed price and a timeline before we begin.

We map objects and fields between the systems and define when a lead moves from MQL to SQL. Ownership is clear, and no leads fall through the cracks.

We configure the integration and test synchronization with your own data. We only go live once everything checks out.

Your marketing team receives HubSpot training, and sales gets a walkthrough of the new data in your Dynamics CRM. You receive documentation for the entire setup.

Why Helion B2B

We are a HubSpot Elite Partner and have completed more than 30 integrations between Dynamics CRM and HubSpot Marketing. Because we work with both marketing and RevOps, we build the integration around how you sell, whether you work in manufacturing, consulting, or SaaS.
See our reviews
HubSpot Elite Partner Badge

Frequently asked questions about integrating Dynamics CRM with HubSpot Marketing

It is a connection that syncs contacts, companies, and activity between Dynamics CRM and HubSpot Marketing. Marketing works in HubSpot, while sales stays in Dynamics CRM.

No. Sales continues working in Dynamics CRM, and HubSpot is used for marketing.

A standard integration typically takes 1–3 weeks. Custom integrations depend on the scope, but often take 3–6 weeks. We can only provide an exact timeline after the discovery meeting.

A standard integration costs DKK 15,000, and custom integrations start at DKK 75,000. HubSpot licenses are not included.

The integration is a good first step because your data is already in HubSpot. We help with a full migration when you are ready.

Contact us

Keep Dynamics CRM and give marketing a boost with HubSpot

Let's talk about your options. We usually start by reviewing your setup and understanding your needs, so we can give you the right guidance.