Tracking & Web Analytics

B2B Tracking and Web Analytics that Connect Marketing to Revenue

Turn fragmented customer journeys and dark search data into clear, actionable revenue decisions. Built specifically for complex B2B sales cycles.

The B2B buyer journey is fragmented. Your tracking should bring clarity

Between AI search tools, dark social, and multi-touch sales cycles, tracking linear buyer journeys is now harder than ever. We work backward from your business goals to build custom, compliant measurement setups that tie your marketing efforts to your pipeline and revenue.

Talk to a tracking specialist
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How we can help

Analytics platforms and tracking infrastructure built for B2B

Move beyond vanity pageviews. We configure your analytics platforms and build the tracking infrastructure behind them, so every click, form fill, and conversion event is tracked with intent, not noise. We use AI strategically to inform conventions and keep data clean, but we never let it run unsupervised on your data.

01

Google Analytics 4 (GA4)

Custom B2B configurations, custom funnel events, and CRM integrations to eliminate attribution blind spots.

02

HubSpot Analytics

Bridge the gap between marketing activity and CRM pipeline to track exactly which campaigns influence closed revenue.

03

Google Tag Manager (GTM)

Lean GTM containers designed to track real buying intent, such as form submissions, AI engine interactions, and key micro-conversions.

04

Certified Server-Side Tracking (Stape)

Reclaim lost data caused by ad blockers and browser restrictions. As certified Stape partners, we build robust server-side infrastructure for maximum first-party data accuracy.

GDPR & ePrivacy compliance without losing critical data

If you're a European company or target European markets, GDPR and ePrivacy compliance isn't optional. But there's a big difference between "technically compliant" and "properly set up."

A poorly set up cookie banner silently destroys your analytics. We implement Consent Mode and geo-targeted consent logic, ensuring full legal compliance as defined by your DPO and other legal entities.

We are a Cookiebot partner, but we can work with any competent CMP you prefer.

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We build it, then we teach your team to own it

A tracking setup is only as valuable as the people who use it. We offer hands-on training so your revenue/growth team can read their own dashboards, understand what the numbers mean, and make decisions without waiting for an analyst or an agency to translate.

Training covers whatever is most relevant for your team: navigating GA4, understanding your tracking setup, reading consent reports, or building custom reports. The goal is independence - we want you to need us less, not more.

Improve your skills
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FAQ about B2B tracking & web analytics

CRMs record exact form submissions, while GA4 uses probabilistic models and faces ad-blocker and consent-gate gaps. We're aligning both tools so you can cross-verify pipeline data.

Yes. In today’s martech landscape, a tracking server does several jobs to ensure you get the best data quality possible. Not deploying a tracking server puts you at risk of missing out on thousands of possible buyers.

We are a certified Stape partner, but we can work with any competent tracking server setup you prefer.

No. If tags fire before consent or fail to integrate with Consent Mode, you risk non-compliance and being unable to access the collected data. We ensure full regulatory alignment.

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Let's make your data work harder

Whether you're starting from scratch, cleaning up an existing setup, or looking to level up your analytics, we'll help you build a measurement foundation that your team can actually use.

High-quality data has never been more important than now, for both humans and machines.

Talk to a specialist