Paid Search

Paid Search (PPC) Services for B2B Growth

Drive qualified leads and accelerate pipeline growth with our full-funnel B2B PPC services. Google Ads and Microsoft Ads campaigns tailored for long, complex sales cycles.

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Smarter Paid Search. Stronger Leads. Scalable Growth

Standard PPC tactics often fail to account for the buying committees and multi-touch journeys that are defining for B2B. You need a presence that works as hard at the bottom of the funnel as it does at the top.

Our paid search services are built to attract, nurture, and convert high-value leads over time. From the first search impression to the final closed deal, we design campaigns and structures that align with your sales cycle, marketing funnel, and business goals.

The battle for B2B market share is largely won or lost on the search results page. Paid search (PPC) ensures that your business connects with the right decision-makers, at the right time, with measurable results.

However, Paid search is only one part of a successful B2B funnel. To help you build awareness, stay top-of-mind, and drive conversions across longer sales cycles, we also manage Paid Social, YouTube, Display, and Performance Max campaigns.

Search is at our core and we utilize it to both generate and capture demand. By utilizing a clear audience strategy, we double down on relevant traffic and reduce wasted spend on irrelevant traffic.

Together with our strategy and content teams, we craft video campaigns designed to stay top of mind during long decision making processes and so beat the competition by educating, inspiring, and building trust with B2B decision-makers. From awareness storytelling to retargeting strategy, YouTube helps nurture prospects and warm leads throughout the funnel.

Our Display strategies focus on laser focus retargeting and intent-driven placements, keeping your brand visible across the web to influence stakeholders during consideration stages.

We leverage the full power of Google's entire AI campaign suite, including Performance Max (PMax) and AI Max, to deliver real value. The true challenge isn't just using these tools; it's training them. Left to their own devices, these powerful algorithms will optimize for the easiest conversion, flooding your pipeline with low-quality leads. Our expertise is connecting these campaigns directly to your CRM (like HubSpot).

This allows us to feed the AI real sales data, teaching it to stop chasing "form fills" and start hunting for what truly matters: high-value MQLs, SQLs, and actual revenue. This is how we transform these powerful tools from blunt instruments into precision engines for driving qualified pipeline.

Reaching the next level through accurate audience design & strategy

We go beyond standard keyword research by integrating your first-party data with third-party insights. This creates distinct signals that guide platforms to target the right audience - eliminating wasted spend on irrelevant clicks and focusing your budget on effectively achieving your objectives.

We leverage audiences not only to enhance algorithm performance but also as a verification tool, confirming that your ideal audience is indeed visiting your website. This dual application helps us boost efficiency and identify unique potential growth opportunities for your business.

Growth partners: How we’d work with you

We are your sparring partner in digital growth, combining strategy, execution, and optimization to ensure your campaigns outperform the competition. We know how to translate B2B complexities into clear, measurable results.

Full-funnel PPC strategies for awareness, consideration, and conversion/Focus on B2B lead generation and brand awareness
Tailored keyword analysis for decision-makers and niche industries
Keyword and competitor analysis frameworks
Ongoing optimization to adapt to long buying cycles/ Continuous optimization: no “set it and forget it” campaigns
Landing page optimization (CRO)
Transparent reporting: you will always know where your budget goes

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"Working with Helion's extensive lead management setup, we’ve moved from a reactive approach to proactively managing our forecast and pipeline. As a result, each sales representative now achieves twice the results, doubling both signed deals and revenue."

Rikke Lindholm Madsen

Nordic Head of Sales at Nets Ecommerce

Questions we hear the most

Paid search is ideal for businesses looking to capture demand and drive qualified leads and measurable results quickly. It ensures your brand appears at the exact moment potential customers are searching for your solution, making it one of the most efficient channels for ROI and sales pipeline growth.

Your PPC investment depends on your industry, competition, and goals. We start with data-driven projections and budget recommendations tailored to your objectives, ensuring your spend is efficient and performance-focused — not wasteful.

We listen to your goals and ambitions and combine them with in-depth keyword research, competitor insights, and intent analysis to identify the most profitable and relevant search terms. Our goal is to capture high-quality traffic that’s most likely to convert into real business outcomes.

We manage campaigns on Google Ads, Microsoft Advertising, and other search platforms depending on your audience and goals. Google is often the strongest starting point, while Microsoft can deliver excellent ROI in specific B2B segments.

Yes. We provide transparent, easy-to-understand monthly reports with actionable insights. You’ll know exactly where your budget goes, what’s driving conversions, and how your campaigns are improving over time.

We audit your previous campaigns to identify wasted spend, structural issues, and missed opportunities. Then we rebuild or optimize with a proven framework to improve efficiency, lead quality, and return on ad spend.

You can typically expect meaningful data and initial results within the first few weeks. As campaigns optimize and machine learning algorithms mature, performance continues to improve over the first 60–90 days.

We focus on the full customer journey, not just the click. Our team can suggest or make optimization on your landing pages for speed, clarity, and conversion rate, ensuring you get the most value from every paid visit.

We handle complete tracking implementation – including Google Analytics 4, conversion actions, and tag management, to ensure data accuracy and actionable performance insights.

We build integrated, multi-channel strategies that align paid search with SEO, social media, and email marketing, helping you capture, nurture, and convert leads across the entire funnel.

Ready to Turn Clicks Into Clients?

Whether you’re looking to generate more qualified leads, shorten sales cycles, or accelerate pipeline growth, our B2B PPC services are built to deliver measurable impact.

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