Social

Connect with decision-makers and drive real results with B2B social media

Succeeding on social media today is about more than going viral or using funny memes – though we appreciate a good laugh, too. It takes in-depth knowledge of every platform and a clear strategy that aligns with your brand’s goals. That’s where our team of specialists come in.
Talk to a specialist

Unlock your growth with B2B social media marketing

At the heart of B2B success lies a deep understanding of the customer journey. We specialize in navigating the complexities of this journey, helping a wide range of businesses grow their entire marketing funnel. 

Whether you need to boost brand awareness or generate high-quality leads, we’re here to tailor and elevate your social media.

  • Demand generation to expand your audience and show how your solution addresses their business pains

  • Demand capture to convert those already in the market or ready to buy

  • Lead generation to capture high-quality leads so we can nurture them until they’re ready to buy

The 95-5 rule dictates that 95% of your potential buyers aren’t ready to buy today – but they might be tomorrow, and we’ll make sure you’re top of mind.

Source: B2B Institute

Helion_Social_LP_95-5_Rule_graphic_1728x812px

Why many B2B companies switch agencies

1. Poor performance and lack of ROI - This naturally sends a company on its way to explore new partnerships. High-quality leads are our main concern, and we’re ready to dig deep to find the right ones for you.  

2. Lack of strategic guidance and proactive support - Our clients like a partner who dares to have an opinion based on expertise. Your unique business, client pains, and customer journey will always be part of the strategy. 

3. Lack of reporting and transparency - Besides frequent status meetings and detailed reporting, we’re always available for questions by mail or phone.

4. Lack of growth possibilities across services - Choosing an agency that can assist across performance services, content marketing, automation, and CRM management will save you time and money.
 

Growth partners: How we’d work with you

With deep expertise in B2B buyer journeys and data analytics, we empower businesses at any stage to make smarter marketing decisions and maximize their performance.

Finding the right audience

Proper audience design is crucial in B2B advertising. A common pitfall is targeting too broad an audience, wasting budget on people who aren’t your ideal customers. We collaborate with you to define a focused, data-driven audience and craft messages that speak directly to them – no matter how niche.

Data first, data always

We rely on data beyond impressions and clicks, and we aim for results that impact the bottom line. Gaining deep insight into your buyers' behavior on and off the platforms – and across marketing channels – allows us to show the value of your marketing efforts. 

Most common social channels in B2B Social media platforms we use

While we have a close collaboration with LinkedIn, we don’t limit ourselves – or you. As long as your audience is active, we’ll find the right platforms to reach and engage them.

This is the top platform for B2B and allows you to target professionals by job title, industry, and company. It isn’t a place where people are ready to buy, but where they go to get inspired. It’s ideal for building thought leadership and brand awareness, reaching decision-makers, and generating leads – and often sees the highest returns on investment according to an extensive study by Dreamdata. (We can attest to that!)

Meta is great for reaching specific audiences, and works well for raising brand awareness and re-targeting potential leads. While it’s less precise than LinkedIn, it’s effective for engaging users early in the sales process.

While generally more B2C-focused, Pinterest is effective for businesses in creative industries like design or architecture. It’s perfect for visual storytelling and showcasing ideas, so keep this platform in mind for brand awareness.

An underrated option for B2B, this community-driven platform is where users engage in niche discussions. Reddit is great for building credibility and participating in industry conversations – especially tech and SaaS.

Most common social channels in B2B Social media platforms we use

While we have a close collaboration with LinkedIn, we don’t limit ourselves – or you. As long as your audience is active, we’ll find the right platforms to reach and engage them.

LinkedIn

This is the top platform for B2B and allows you to target professionals by job title, industry, and company. It isn’t a place where people are ready to buy, but where they go to get inspired. It’s ideal for building thought leadership and brand awareness, reaching decision-makers, and generating leads – and often sees the highest returns on investment according to an extensive study by Dreamdata. (We can attest to that!)

Meta (Facebook and Instagram)

Meta is great for reaching specific audiences, and works well for raising brand awareness and re-targeting potential leads. While it’s less precise than LinkedIn, it’s effective for engaging users early in the sales process.

Pinterest

While generally more B2C-focused, Pinterest is effective for businesses in creative industries like design or architecture. It’s perfect for visual storytelling and showcasing ideas, so keep this platform in mind for brand awareness.

Reddit

An underrated option for B2B, this community-driven platform is where users engage in niche discussions. Reddit is great for building credibility and participating in industry conversations – especially tech and SaaS.

“

  • Partnering with Helion has been a game-changer for our lead generation efforts. What sets them apart is their mastery of inbound marketing and sales, crafting strategies that deeply resonate with our audience. For those aiming to enhance lead generation and establish a robust presence in the European B2B market, Helion proves to be an invaluable partner.

    Stephanie Busch Mølgaard

    Nordic Head of Commercial Operations

    NexiNetsLogo

Questions we hear the most

Before we begin working together, we typically perform an audit of your platforms. This gives us valuable insight into your current performance, historical data, and audience. With access to your platforms, we can offer more accurate strategic recommendations. Without it, we won’t be able to conduct the audit. To run ads on your behalf, we will need partner access to your platforms.

Neither your audience nor your business is too niche! With the right audience targeting, we can make it work without losing relevance.

Just like you wouldn’t expect a luxury car on a budget-friendly price, the key is aligning expectations. Fortunately, we are experts at maximizing your budget and can offer advice on how to grow even with limited funds.

Results matter most, but data provides the clarity behind them. Our reports go beyond vanity metrics to show the real impact on sales. We’ll adapt the reporting format to your needs, and we also find that regular meetings are a great way to ensure open communication and transparency.

Definitely. While LinkedIn is the go-to platform for B2B advertising thanks to its advanced targeting options for companies, industries, and job titles, other platforms can also be highly effective. Platforms like Meta, Reddit, and G2 offer unique ways to reach decision-makers, engage niche audiences, and capture demand. The right choice depends on where your audience is present and how they consume content. A multi-platform strategy can often enhance reach and performance.

Absolutely. We have clients who focus strictly on social media performance, and we can tailor campaigns to meet those needs. We also have clients who run paid search campaigns only. That said, we often see that running social and paid search campaigns alongside each other pulls in even more high-quality traffic.

IF7A1416-1
IF7A1416-1

Let’s build you a tailored B2B social media strategy

Take your business to the next level by driving long-term engagement and building relevant, high-quality audiences that amplify your B2B marketing efforts.
Talk to a specialist