Revenue Unlocked: Building a competitive sales tech stack
OCT 7, 2026
'Salen', DAC, COPENHAGEN
Session 1
Better data, better agents: AI for new sales and cross-sell
Hosted by Peter O'Sullivan, AI Sales Specialist, HubSpot
Every call, email, and meeting your team has creates first-party data, and that data decides how good your AI agents can get. Peter O'Sullivan, AI Sales Specialist at HubSpot, shows how a stronger sales motion feeds better data into your CRM, and how agents then use it to win new logos and grow existing accounts, all the way to booked meetings in your reps' calendars. Expect a clear blueprint and a live look at agents in action.
Session 2
Complex buying needs a better buyer experience
Hosted by Carl Carell, Co-founder & CRO, GetAccept
With tighter budgets, more stakeholders, and AI making "build vs. buy" a common question, sellers need to do more than pitch features. Join GetAccept to discuss how structured deal collaboration, stakeholder alignment, and strong digital buying experiences help teams reduce friction and earn the right to win.
Session 3
From conversations to action: signal-based sales execution
Hosted by Jonatan Håkansson, AI Growth Partner, Garba
A buyer shows urgency. A stakeholder goes quiet. A competitor enters the deal. A decision slips. These aren't just data points; they're signals that should change what your team does next. This session explores how to move from capturing buyer information to letting signals drive sales execution: capture, understand, act.
The Heart of the Stack: HubSpot
At the center of any competitive engine is a single source of truth. We will explore how HubSpot serves as the strategic heartbeat, enabling seamless integration with specialized power tools such as GetAccept (for digital sales room excellence) and Garba.ai (for AI-driven conversation intelligence).
And we will move beyond theory, as Retriever provides a transparent breakdown of how they orchestrated a competitive sales tech stack using this exact architecture.