B2B PLAYGROUND WEBINAR
GEO for B2B: Make AI pick you
8 DECEMBER / 9 AM CEST / 30 MINUTES
What to write, and where, so AI picks you over your competitors. With Casper Andersen, Head of Search & Social at Helion B2B.
Your buyers have stopped searching
Instead, they ask ChatGPT, Claude, Gemini, or Perplexity which solution fits their problem, and they get back a short answer with a few names in it. On Google, a buyer could scroll past you and still find you. In an AI answer, there’s nothing to scroll past. You’re either picked, or you’re not part of the decision.
Most B2B companies respond the safe way. They tweak their SEO and wait for someone to publish a playbook. The problem is that the playbook doesn’t exist yet. Much of what’s sold as GEO (Generative Engine Optimization) best practice does very little on its own, and the things that actually make a difference often happen somewhere other than your own website.
In this episode of B2B Playground, Casper Andersen, our Head of Search & Social here at Helion B2B, walks you through what we’re seeing work right now, before it becomes best practice.
Webinar
What we’ll cover
1. Why GEO is worth your time. What has changed in how B2B buyers find and shortlist suppliers, and what it costs to sit this one out.
2. How GEO differs from SEO. Why a top ranking on Google doesn’t get you picked by AI, and where the two disciplines still pull in the same direction.
3. Content on your site and off it. Which of your pages AI can actually use, and why mentions in trade press and on review sites often count for more than what you publish yourself.
4. How to write for AI. How to structure and phrase your content so AI can lift it, trust it, and credit you for it.
What you leave with
You’ll know what to write, where to publish it, and which GEO tactics to stop spending money on.
About B2B Playground
It's free, online, and takes only 30 minutes. Can't make it live? Register anyway and we'll send you the recording.